Change is difficult to manage when it is imposed, forced, mandated, and made necessary as a result of a failure to anticipate the contours of perpetual transformation in the environment. This is true for both organisations and individuals. Successful change is inspired; with clarity of vision and purpose. It appeals to our desire for creative expression rather than to our fear of failure or loss.

Therefore, change that wrests the initiative rather than reactionary – where the objective is not to adapt to an environment that has already changed without us being able to anticipate or notice, but proactive; aimed at shaping the environment and improve it - not only has greater potential for success, it is less costly even when it ‘fails’. That kind of change is a source of growth - regardless of the outcome. We even have a different word to describe it: 'innovation'.